The Sesame Street experience is nearly universal, beginning with the television programs, extending through magazines, licensed products, daycare centers and grass-roots outreach efforts:
- In the U.S. alone, there are over 74 million "graduates" of Sesame Street. 1
- Approximately 8 million people in the U.S. tune in to Sesame Street each week.
- Sesame Street is the number one program recalled by mothers of children ages 6 months to 11 years who were asked to name any children's program. 2
- More mothers with a child under 3 watch Sesame Street than any other children's program on commercial television. 3
- Parents of preschoolers are most likely to choose Sesame Street as the one program they would want their child to watch. 4
- To date, Sesame Street has won 109 Emmy Awards - more Emmys than any other television show in history.
- Sesame Street and its international co-productions have aired in over 120 countries since its inception, making it the most widely viewed children's series in the world.
- A portion of the proceeds received from the sales of Sesame Street products help fund Sesame Workshop's educational programs worldwide.
- Sesame Street books and magazines are published in 6 continents and in many languages to delight and educate children the world over. In 2006, over 18 million Sesame Street books and magazines were sold worldwide.
- New children's book categories will be introduced 2007, including animated books, sticker books, and bilingual (Spanish and English) workbooks, and traditional categories such as Coloring/Activity Books and Storybooks will be expanded.
- Sesame Street has a series of award-winning software titles and educational games for consoles, handheld devices, and PC's, as well as a web site - www.sesameworkshop.org - that educates and entertains more than a million visitors each month.
- Healthy Habits for Life is a content-driven initiative developed to help young children and their caregivers establish an early foundation of healthy eating and physical activity. Overall health and well-being is a crucial part of Sesame Street's curriculum.
- Sesame Workshop, the producers of Sesame Street, provides educational resources featuring Sesame Street characters that are used by Ready to Learn Coordinators in workshops with caregivers and parents.
1 Sesame Sreet Graduates Study 1969-2006
2 Nielsen Media Research PBS Pocket Piece October 2005- September 2006 Cume (000) P2+
3 Nielsen Media Research PBS Pocket Piece October 2005- September 2006. AA% LOH 18-49 w/child < 3. Nielsen Galaxy Explorer NTI/NSS 9/26/05-9/24/06. AA% LOH 18-49 w/child < 3. M-F 6A-6P, programs with 3 or more telecasts per week only.
4 Sesame Workshop Brand Tracking Study. Winter 2007








