Sesame Street Beginnings: Talk, Read, Write

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The Sesame Street Beginnings: Talk, Read, Write! program provides resource materials to parents and caregivers that support and engage them in the delightful and important process of literacy development for preschool children, ages 3-5. Developed by Sesame Workshop and generously funded by The Prudential Foundation, the central goal of the bilingual multimedia program is improving the four fundamental skills necessary for literacy development: listening, speaking, reading, and writing.

After a sucessful program launch in 2002, including the distribution of 75,000 multimedia kits, free of charge, to child care programs, local resource and referral agencies, public broadcasting stations, libraries, family literacy programs, and a variety of local community based organizations, this program is now available as an online resource center for parents!

The Sesame Street Beginnings: Talk, Read, Write! program goals are:

To increase awareness and understanding among parents and caregivers about the importance of the early years in children's language and literacy development.
To help parents gain a better understanding of the critical role they play as their children's first and most important teachers and role models.
To provide parents and caregivers with practical strategies and materials to increase their children's literacy readiness for entering school.

In addition to this online resource, copies of the complete Sesame Street Beginnings: Talk, Read, Write! videotape (in English or Spanish) and related printed materials are available to the public via Sesame Workshop's web site.

Founded in 1977, The Prudential Foundation is the nonprofit, grant-making organization of Pudential Financial, Inc. It is part of Prudential's Community Resources Division, a strategic combination of three units: The Foundation, which strives to build children and families' self-sufficiency; the Social Investments Program, which originates and manages socially beneficial investments for Prudential; and Local Initiatives, which coordinates employee volunteerism and fosters community partnerships. For more information visit www.prudential.com or www.prudential.com/sesame.

Sesame Workshop is a nonprofit educational organization making a meaningful difference in children's lives around the world. Founded in 1968, the Workshop changed television forever with the legendary Sesame Street. Today, the Workshop continues to innovate on behalf of children in 120 countries, using its proprietary research methodology to ensure its programs and products are engaging and enriching. Sesame Workshop is behind award-winning programs like DragonTales and Sagwa, The Chinese Siamese Cat and ground breaking multimedia productions in South Africa, Egypt and Russia. These are among many Workshop endeavors recognized for their deep understanding of children's developmental needs and the most effective ways to address them. As a nonprofit, Sesame Workshop puts the proceeds it receives from sales of Sesame Street, DragonTales and Sagwa products right back into its educational projects for children around the world.

Sesame Street Beginnings: Talk, Read, Write! was developed by Sesame Workshop and funded by the Prudential Foundation, The American Academy of Pediatrics has also endorsed this project.